What Can I Do with My Marketing Major?

Overview

Marketing is a major within the McDonough School of Business that is concerned with getting products and services from producers to consumers. Marketing majors learn to make decisions about product design and quality, pricing, advertising, selling, and distribution. Marketing involves analyzing consumer opinions, attitudes, and tastes, both in the United States and abroad. The principles of marketing help organizations determine what products and services people want, forecast the demand for them, and stimulate consumer interest in them.

Skills

The study of marketing allows for the development of a core set of skills sought after by employers in a wide range of occupational settings. A sampling of representative skills and abilities follows.

Critical Thinking

  • Problem solving
  • Analyzing data
  • Understanding how the broader environment affects business practice
  • Ability to balance analytical thinking with creative approach

Communication

  • Communicating clearly and persuasively one-on-one, or in larger groups
  • Technical writing skills
  • Public speaking and presentation skills

Technical

  • Statistical programs (e.g., SPSS)
  • Spreadsheet analyses
  • Internet research resources (e.g., Lexis-Nexus)
  • Database management

Sample Internship Opportunities

  • Associations and Foundations (e.g., National Press Foundation)
  • Marketing Department of company providing service or product (e.g., Proctor and Gamble, Bloomingdales, Pharmaceuticals)
  • Marketing or Advertising Firm (e.g., BBDO, CLS and Associates, Saatchi and Saatchi)
  • Market Research (e.g., JPMorgan Chase)
  • Nonprofit Organizations (e.g., The Red Cross, The Parkinsons Action Network)
  • Public Relations (e.g., Blanc and Otus, Ogilvy and Mather, Fleishman Hilliard)

Where are Georgetown Marketing Alumni Now?

  • Public relations specialist
  • Advertising associate
  • Account manager
  • Sales manager
  • Brand manager
  • Product manager
  • Nonprofit manager
  • Retail manager
  • Communications specialist
  • Interactive marketing manager
  • Technical salesperson
  • Market researcher
  • Retail buying
  • Internet marketing manager
  • Events and promotions manager

Relevant Websites and Publications

Professional Organizations

For information about career options, internship and full-time opportunities, contact the Career Education Center at One Leavey Center, (202) 687-3493.